When hiring certain vendors, it's important that they understand you as a couple, your relationship, your personalities and your vision! This may not be as important for your caterer, whom you simply select a menu from, but it is very important for the photographer, DJ, florist and venue. The food will be what you select and you have a chance to see what you are getting before the actual day. Your other vendors however, will not have a final product until after everything is said and done.
Let's take the photographer for example. They can show you a billion pictures that you love, but you need to make sure that you are a good match and they understand what YOU want, as your wedding will be unique from every other wedding they have done. Once the day is over and you get your pictures back, you can't change anything. If the photographer has a very different vision, chances are you won't have the feel that you wanted in your pictures. Maybe your style is edgy, but the photographer has more of a classic vibe. Make sure they get you, I can't stress this enough!!!
Same goes for your florist. There is a very big difference in classic centerpieces and unique ones. If you have mix-matched ideas, you will never agree on them or come up with one that you love.
A venue is a little easier, because it's not an actual person that has to "get you." However, the venue should match your style and they should be open to whatever you have in mind. For example, you may want to bring in a lot of DIY items. Not all venues are willing to let you do this.
Lastly, the DJ. How horrible would it be for your low-key reception to be bombarded with hip hop? Make sure he/she gets to know you, knows the music you like and isn't opposed to the style you are looking for!
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