Bridal shows are intimidating, right?! They are such an intense day of hundreds, sometimes thousands, of potential clients bombarding up and down narrow aisles of tables, trying to grab freebies and enter to win contests. How are you supposed to stand out in a sea of craziness?
I’ll be honest-- Nora and I don’t really attend bridal shows anymore. When we first started up we attended a few larger shows, but now we only have a select one or two that we may attend and they aren’t large at all. They are more intimate events, put on by our favorite venues, for the purpose of already-booked brides getting a chance to scout out other vendors.
That being said, whether it be in the beginning stages of NoLo, tables I’ve run for other jobs, or just being an attendee, I’ve seen my fair share of large bridal expos. Some things work and some things don’t. Some booths bring people in and some don’t. If you want to attract people to your booth, and keep them there, there are some things I’ve found to really work well.